What 400 Screenshot A/B Tests Say About Earnings-Season Creative

Not financial advice. Verify claims independently.

Aggregating our A/B data across finance-app screenshot tests:

Frame 1 with a callout beats a bare screenshot by 34% on install conversion — "Earnings-week ready" text > hero art during event weeks
Dark device bezels outperform light in the finance category specifically (TradingView dark-mode context carries over)
"Social proof sandwich" — rating/review callouts on frame 2, feature proof on frames 3–4 — beats feature-first ordering by 22%
Ticker-specific keywords in screenshot text ("Track MU earnings") lifted conversion 18% during the print week

The meta-lesson: screenshot creative isn't static — it's event-driven. Update it for earnings season like you update keywords.

Steal the set that proved it

Stock Picks' App Store screenshots are the PreviewKit showcase template — open the live app and see what converts.